Covid-19 Recovery plan could lead to green home improvements

Friday 29 May 2020

Recovery plans to lead Europe out of the coronavirus-induced recession, could enhance improvements in climate change brought on by the slow-down of the economy, and boost the home improvement sector, leading to greener homes, so says Unified Water Label MD Yvonne Orgill. 

“There is growing support in Europe for a push on building renovation projects to help kick start the construction sector out of recession.  Whilst homeowners may not have the funds to finance their home improvements, financial incentives from the EU and national governments could make it possible.

“The European Green Deal is still very much a priority, if implemented it has the potential to create local jobs, boost economies and drive forward the green agenda.

“The European Commission's Green Deal chief, Frans Timmermans, has made clear his support for the Green Deal.  He said recently that ‘The European Green Deal is a growth strategy and a winning strategy’.  The European Commission delivered a recovery plan for Europe on 29 April that covers the EU’s seven-year budget.  This confirms that focus will be given to a home renovation programme, which is good news for the European bathroom industry and those wanting to promote energy efficiency and using water wisely in the home.

“This is likely to be supported as home renovations are seen as a ‘win-win’ for the environment, consumers and the construction industry, promoting positive outcomes for all.  

“The Unified Water Label (UWL) is well placed as a European wide initiative, to support the Green Deal.  It is a smart tool that can help consumers make an informed choice and is already supported by a substantial database of products.

“Companies that promote UWL products will be supporting those governments wishing to reduce water use and energy wastage. The European Bathroom forum is working towards an 80% market share of units sold, for taps and showers for the UWL.  When this is achieved, the UWL will be influencing a reduction in water and energy consumption by as much as 21% with new products installed.  

“Clearly there is still much uncertainty about how we will come out of the recession caused by Covid-19 but whatever happens, the need to protect one of our most valuable resources, water and strive towards greener homes will remain.  

“The UWL can play a key role in bringing to market innovative and technologically advanced products that will make a difference.  

“Manufacturers, retailers and merchants that promote and register UWL products will have an opportunity to create a competitive advantage, together with the UK government and the European commission, they can help to build new business opportunities and support a greener future.”


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