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CEIR Announces Strategic Alliance with NKBA Global Connect

Sunday 5 May 2024

We are excited to announce that CEIR – Taps and Valves Europe has been named the newest NKBA Global Connect Strategic Alliance Partner. This partnership marks a significant milestone in our commitment to fostering global collaboration and enhancing business relationships across the kitchen and bath industry.

Since 1959, CEIR has been at the forefront of representing the European taps and valves industry, promoting economic, technical, and scientific interests across our network in Denmark, Finland, France, Italy, Spain, Sweden, Switzerland, Turkey, and the UK.

Dr. Nurdan Yucel, President of CEIR, emphasized the importance of this collaboration:

"This partnership is an important step to solidify CEIR-Taps and Valve Europe's commitment to global collaboration through our strategic alliance with NKBA Global Connect. Together we embark on a journey to improve business relationships, strengthen knowledge sharing, and foster sustainable growth in the industry."

About the National Kitchen & Bath Association and the Global Connect Program

The National Kitchen & Bath Association (NKBA) is the non-profit trade association that owns the Kitchen and Bath Industry Show (KBIS), as part of Design and Construction Week (DCW). With nearly 50,000 members in all segments of the kitchen and bath industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful, and functional kitchens and bath spaces. The mission of the NKBA is to inspire, lead, and empower the kitchen and bath industry through the creation of certifications, specialty badges, marketplaces, and networks.

The NKBA Global Connect goal is to expand the visibility of the NKBA and the Association’s premiere trade show event— the Kitchen and Bath Industry Show (KBIS) – internationally with design professionals, brands, influencers, and other industry constituents. The initiative offers resources and connections to help international brands enter the North American kitchen and bath marketplace. Access to industry experts, proprietary NKBA market data, North American design and construction insights, VIP events and networking programs gives NKBA Global Connect members a unique view into the market before they commit to launching. It is designed to facilitate discussion on conducting business and participating in trade development events in North America and, conversely, in Europe and beyond for North American brands looking to extend their global footprint.

Suzie Williford, NKBA’s Chief Global Relations Officer, welcomed CEIR, stating,

“We are honored to welcome CEIR as a NKBA Global Connect Strategic Alliance Partner. The work being done by CEIR and their constituents on the European stage is important to the North American kitchen and bath business."

As we join hands with NKBA, we look forward to strenghtening our relation with american colleagues and the exchange knowledge. 

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